Attention: School Owners struggling to capitalize on consumer Holiday spending
Watch me as I breakdown exactly how schools are making $10k, 20k, and even $100k in a single day without selling out or having to stock massive inventories
I've owned a Martial Arts school since I was 20 years old. The first year I opened my school I attempted to have a Holiday Sale, and it was miserable. I think we sold an ornament and a poster. That's it. But I kept trying (and failing) year after year....
And it never got better. I put up all of the posters from our Martial Arts equipment supplier and followed their advice, but it just didn't work for me. I couldn't get my students to buy the trinkets and little things that I was supposed to be pushing, and even when I did, the profit margins were so tiny that shipping costs ate them up, and I was left with nothing to show for the effort.
Then one year, I sold a gold necklace from the supplier's catalog to a student. She loved it. I was happy, she was happy. Until it broke the next day, and I had to give a refund, which meant that when you factored in shipping, I actually LOST money.....
Hosted our Holiday Party (and sale) last Friday. It was a huge WIN for us. $27,000 gross.
YAMA Martial Arts
Just finished our sale — with awesome results! Thanks for all the help and for letting us learn from your experience.
MeLisa Turcott Strongheart
Mercer Island Martial Arts
A few years after I opened the doors to my school, I was done with holiday sales. I decided it was a whole lot of effort for nothing. I never heard anyone (except the martial arts equipment suppliers) talking about how good things were in the holidays. No other school owners were doing great with Holiday Sales.
Lack of Decent Retail Profit Margins
When you factor in shipping, it’s hard to make any money at all on a single item. As a small business, you don’t have “economies of scale”, and no bargaining power with suppliers.
Lack of capital to buy merchandise to stock on the day of the sale
We’re “supposed” to buy a bunch of stuff for our students to browse, but do you really have extra money laying around to buy merchandise stock? I sure don’t.
Lack of students to actually buy things
If you’re Walmart, you have literally thousands of people desperate to get at your sale. If you’re a 40 student martial arts school like I was, your customer base is very limited.
A whole lot of "getting your hopes up" for nothing
Every year I kept hearing about how much I was “supposed” to be making, and I’d get my hopes up, and ever year, I’d fail. I hear that same story over and over from my school owner friends.
So year after year I let the Holidays pass me by, irritated that Best Buy, Walmart, Target, Toys-R-Us and everyone else had record years, and I was stuck on my couch, twiddling my thumbs.
Finished our Holiday Sale this past week. Our best one yet at $51,519
No camps or after school. THANK YOU again William Pierce!
Best investment ever!!! This was our 8th sale. Has just gotten better each yr👍
South Texas Kung Fu
So after final calculations of all sales last Saturday the grand total is:
With the Holiday Sale Blueprint, you can completely eliinate the guesswork and launch your most successful sale ever
I took an honest look at what my students REALLY NEEDED - and they didn't need cheap trinkets or santa clause ornaments.
They needed Gear, Uniforms, discounted tuition, and to feel connected to the school. But it had to be done with the right "mix" of internal advertising, product selection, tuition packing, etc.
Basically, it had to be done perfectly, or it was destined to fail.
I was blown away when I saw people standing at the door at 9am (when the sale started), waiting to get into my school. That's how excited they were.
By the time the sale was over, I had grossed almost $21,000. When the doors finally locked, and I turned the lights off, I almost cried.
Knowing that I didn't have to lay awake at night over the Holidays, worrying about rent and utilities, and new enrollments and Christmas Gifts...I was overwhelmed. It had worked.
I kept my expectations low, figuring we would most likely do about $5k with our existing student base. We ending up doing $11.1k and enrolled 5 new students. Very happy with this extra bump to close out November.
Thanks again William Pierce for the Holiday Sale blueprint. 🙏
Robert Daniel DeVera Rogan
UPDATE! After entering some additional memberships that didn't get entered on Saturday, the total is: $46,911.58.
$4500 still outstanding. Looks like we broke $50,000 for the first time!
Our goal was $15,000.
Grand total sales for the Annual Holiday Sale...
Yes, you read that correctly... we were $166 short of THIRTY THOUSAND DOLLARS!!!
That is BY FAR, the highest grossing Holiday Sale we have ever had!!
Alex Martial Arts
Finished with $31,265!!!
IAMFamily Martial Arts
The Holiday Sale Blueprint is a step by step guide for Martial Arts schools and other movement oriented member based facilities to maximize success at the holidays, presented by New Member Ninja
@Copyright New Member Ninja