The Holiday Sale Blueprint

Video 3: Build Your School's Blueprint

 
Purchase the Complete Blueprint ►Get Instant Access to Downloadable and Streaming Content
Elliot Stone

Hosted our Holiday Party (and sale) last Friday. It was a huge WIN for us. $27,000 gross.

Elliot Stone YAMA Martial Arts
Kevin Noviello

This is a great outline to have!

Kevin Noviello Granite State Kenpo

MY "HOLIDAY SALE" USED TO *STINK*

(Seriously, just terrible.)

I've owned a Martial Arts school since I was 20 years old. The first year I opened my school I attempted to have a Holiday Sale, and it was miserable. I think we sold an ornament and a poster. That's it. But I kept trying (and failing) year after year....

And it never got better. I put up all of the posters from our Martial Arts equipment supplier and followed their advice, but it just didn't work for me. I couldn't get my students to buy the trinkets and little things that I was supposed to be pushing, and even when I did, the profit margins were so tiny that shipping costs ate them up, and I was left with nothing to show for the effort.

Then one year, I sold a gold necklace from the supplier's catalog to a student. She loved it. I was happy, she was happy. Until it broke the next day, and I had to give a refund, which meant that when you factored in shipping, I actually LOST money.....

Purchase the Complete Blueprint ►Get Instant Access to Downloadable and Streaming Content

IT WAS TOO HARD, SO I GAVE UP.

A few years after I opened the doors to my school, I was done with holiday sales. I decided it was a whole lot of effort for nothing. I never heard anyone (except the martial arts equipment suppliers) talking about how good things were in the holidays. No other school owners were doing great with Holiday Sales.

We're the "Little Guys", And We All Have the Same Obstacles Keeping Us From Actually Succeeding at a Holiday Sale:

  • Lack of Decent Retail Profit Margins

    When you factor in shipping, it’s hard to make any money at all on a single item. As a small business, you don’t have “economies of scale”, and no bargaining power with suppliers.

  • Lack of capital to buy merchandise to stock on the day of the sale

    We’re “supposed” to buy a bunch of stuff for our students to browse, but do you really have extra money laying around to buy merchandise stock? I sure don’t.

  • Lack of students to actually buy things

    If you’re Walmart, you have literally thousands of people desperate to get at your sale. If you’re a 40 student martial arts school like I was, your customer base is very limited.

  • A whole lot of "getting my hopes up" for Nothing

    Every year I kept hearing about how much I was “supposed” to be making, and I’d get my hopes up, and ever year, I’d fail. I hear that same story over and over from my school owner friends.

So year after year I let the Holidays pass me by, irritated that Best Buy, Walmart, Target, Toys-R-Us and everyone else had record years, and I was stuck on my couch, twiddling my thumbs. 

Eventually I realized that I hadn't just "given up", I'd QUIT. When I realized this, it PISSED ME OFF, because I'm not a quitter, I'm a Black Belt. I wasn't sure how it would work out...

BUT I WENT BACK TO THE DRAWING BOARD, DETERMINED TO "CRACK THE CODE" FOR MARTIAL ARTS HOLIDAY SALES.

I took an honest look at what my students REALLY NEEDED - and they didn't need cheap trinkets or santa clause ornaments.

They needed Gear, Uniforms, discounted tuition, and to feel connected to the school. But it had to be done with the right "mix" of internal advertising (flyers, handouts, announcements, etc), product selection, tuition packing, etc.

Basically, it had to be done perfectly, or it was destined to fail.

I PUT TOGETHER A PLAN THAT WAS ALMOST EXACTLY OPPOSITE OF WHAT EVERYONE HAD BEEN TELLING ME TO DO, AND NERVOUSLY, LAUNCHED IT...

I was blown away when I saw people standing at the door at 9am (when the sale started), waiting to get into my school. That's how excited they were. 

By the time the sale was over, I had grossed almost $21,000. When the doors finally locked, and I turned the lights off, I almost cried. 

Knowing that I didn't have to lay awake at night over the Holidays, worrying about rent and utilities, and new enrollments and Christmas Gifts...I was overwhelmed. It had worked.

MY HOLIDAY SALE BLUEPRINT HAD WORKED! AND NOW I KNEW 2 THINGS:

FIRST....

I HAD CREATED A STEP-BY-STEP, FOOL PROOF

HOLIDAY SALE BLUEPRINT

AND SECOND.....

I HAD TO SHARE IT WITH SCHOOL OWNERS LIKE YOU:

MeLisa Turcott Strongheart

Just finished our sale — with awesome results! Thanks for all the help and for letting us learn from your experience.

MeLisa Turcott Strongheart Mercer Island Martial Arts
Purchase the Complete Blueprint ►Get Instant Access to Downloadable and Streaming Content

SO I DECIDED TO PUT EVERYTHING I'D LEARNED INTO AN EASY TO FOLLOW, AFFORDABLE BLUEPRINT THAT CAN BE ACCESSED ONLINE.

Access The Blueprint From Anywhere, at Anytime

Online Access means your can stream and download blueprint content from any device, any time you'd like.

Available on ALL devices

MODULE #1: TUITION

Learn exactly who to *properly* structure your Holiday tuition sales to be sure your students are happy and your bank account is full. Follow the HSB, and they'll come back year after year and purchase at your Holiday Sale.

Module #2: Gear and Equipment 

Annoyed that your students NEVER have the right sparring gear? I get that way too, and I use my Holiday Sale as a time to ensure that every student is properly equipped for their classes. But you have to present it properly for it to work!

MODULE #3: AT HOME PRACTICE 

Wouldn't you LOVE it if your students actually WATNED to practice at home? The HSB has a step by step Module that shows you how to sell your students at home practice equipment that they'll actually USE.

MODULE #4: NEW STUDENTS 

You've probably heard about how you should run "Karate for Christmas" specials, right? Well, if you're like me, they never work. But I figured our how to make them work, and I show you exactly how you can actually enroll NEW members at your Sale.

MODULE #5: UPGRADES

Do you have a Black Belt Club or Upgrade program? If not, you might consider starting one, and at your sale is a great time. If you already to, I'll show you how to ethically leverage your Upgrade program for maximum results.

MODULE #6: GIFTS

Do you have a Black Belt Club or Upgrade program? If not, you might consider starting one, and at your sale is a great time. If you already to, I'll show you how to ethically leverage your Upgrade program for maximum results.

Purchase the Complete Blueprint ►Get Instant Access to Downloadable and Streaming Content

ULTRA-HELPFUL BONUSES:

BONUS #1:

MARKETING PLAN & CONTENT

Complete, Done-for-you Marketing Plan and Content, Including downloadable and editable Mailers, Flyers, Facebook Ads, and Images.

BONUS #2:

FACEBOOK ADS WALKTHROUGH

Watch me walk through actually creating the Facebook ads that I'll use to promote my sale to new, current, and former students. This is absolutely invaluable!

BONUS #3:

IN SCHOOL PROMOTION

See what a complete internal promotion looks like from start to finish in a real school.

BONUS #4:

ACCESS TO OUR SECRET FACEBOOK GROUP

See how other school owners are setting up their sales in our Facebook group. Get fresh ideas, ask questions, and interact with people who've already run successful sales. 

REAL RESULTS FROM REAL SCHOOL OWNERS

Purchase the Complete Blueprint ►Get Instant Access to Downloadable and Streaming Content

FAQs:

  • q-iconIs this a physical product that you mail to me?

    No, it’s a 100% online digital product. There’s a member’s area that you will access using your own special password, where you’ll see videos, downloads, advertisements you can use and more.

  • q-iconI don't have very many students. Is this really worth it?

    It depends on your goals, and what YOU consider “success”. Want to make $30k in a day with 30 students? Isn’t going to happen. Want to make $5k? Follow the blueprint step by step, and you’ll have an excellent chance.

  • q-iconBut I'm MMA/Kung Fu/Karate/TKD/BJJ/Adults only/Kids only

    This is NOT about martial arts *style*. It’s about creating an opportunity for you to give your students what they need, and make some very much needed cash for yourself and your school during the holidays.

  • q-iconHow long do I have access to the blueprint?

    Forever, unless we do a major update. You’ll still have your login information next year, and the year after that. You’ll be able to reference the blueprint year after year to grow your sale.

  • q-iconDo I have to "cash out" a bunch of people? I hear that's bad.

    Well, it is bad. You can’t go cashing out your whole student base, otherwise you won’t have any accounts receivable next month. So, no, this product isn’t solely based on “cashing out” as many people as possible.

  • q-iconWho the hell are you and why should I listen to you?

    I’m William Pierce, and I love teaching kids Martial Arts. For years I’d always tried Holiday Sales, but they always STUNK. So I locked myself in a room and created a plan to make it work for both me AND my members – and it did. So I’m sharing it with you 🙂

READY TO MAKE THIS YOUR BEST HOLIDAY SEASON EVER? GRAB THE HOLIDAY SALE BLUEPRINT AND START PLANNING YOUR SALE:

Purchase the Complete Blueprint ►Get Instant Access to Downloadable and Streaming Content